Sheryl Sandberg touts Facebook and Instagram combo as a killer mobile app for marketers; 1.5 million SMBs posted Facebook video in September; Dynamic Product Ads seeing ROI as good as paid search.
Facebook’s well-oiled social media machine continues to hum along, yesterday reporting another blockbuster quarter. The focus, naturally, was on how well Facebook is doing as a business, with its $4.5 billion in third quarter revenue, more than one billion daily users and eight billion daily video views attracting most of the attention.
But there was also plenty of interesting news for marketers and businesses who depend on Facebook to help fuel their growth. Here are four takeaways:
4 Big Marketing Takeaways From Facebook’s Earnings Call
