Conversion optimization is a massive, critical, and fast-growing part of marketing tech, according to a new VB Insight study of almost 3,000 marketing technologists.
The most surprising part?
Of the 36 conversion optimization tools and companies studied, only two failed to generate substantial return on investment. And of the 2,938 marketers we surveyed, only five percent did not generate ROI. Average ROI was 223.7% — but 173 of the marketers we surveyed had enviable returns of over 1,000%.
Conversion rate optimization is the process by which performance marketers improve on desired actions — such as clicks on an offer, opens of an email, downloads of an app, or purchases in a store. Any action that can be measured can, theoretically, be optimized. And the huge returns marketers can realize by regular incremental improvement are massive … which is why companies are spending up to $2,000 a month, at the high end, on optimization tools…
3K Marketing Pros Reveal The Best Conversion Optimization Tools
