Columnist Matthew Barby shares his favorite tools for a wide variety of online marketing tasks.
I use a ton of different tools every day to carry out various parts of my digital campaigns – so many, in fact, that I’m going to share with you a list of 37 of my favourites. These range from link and content analysis platforms to social analytics and scheduling tools.
It’s also worth noting that I don’t have any affiliation with any of the tools mentioned within this post. These are simply tools I have used and value highly.
Analysis Tools
• Majestic. This is my link analysis tool of choice. I’ve used Majestic for years now, and you just can’t beat it when it comes to the accuracy of its stats (although I’m sure some loyal Ahrefs users will argue with that). Don’t just take my word for it, though: here is a case study that Matthew Woodward wrote a little while back that reviews a number of link analysis tools.
