Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website’s purpose.
With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time?
Defining your site’s purpose and mapping out the objectives you are trying to achieve is the key to not just ranking, but creating an SEO strategy that produces actual business results…
