Content marketers are junkies for concise and compelling stats.
It’s easy to see why. Content marketers are constantly trying to sell clients and colleagues on why they should become publishers, even though it’s often a stark departure from the way they’re used to doing things. And since content marketing is such a new and rapidly changing discipline, quick-hitting stats help them feel like they’re riding this wave of change.
So let’s take a look at 35 stats you need to know:
STATE OF CONTENT MARKETING:
1. 72% of B2C marketers are producing more content than they were one year ago. —Content Marketing Institute (Tweet this.)
2. 58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos. —Social Media Examiner (Tweet this.)
3. 90% of B2C marketers leverage content marketing. —Content Marketing Institute (Tweet this.)
