Want sway? Who doesn’t?
We all want to be influential.
So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.
I’ve found a fair share of articles and eBooks on influencer marketing, which cover the basics, but haven’t seen many practical and powerful “go get it done” lists. Consequently, I created one.
For the past four years, I’ve put a lot of time and effort into influencer marketing. Today, I’m going to share with you action items I’ve put in play that are paying off as well as several examples of efforts I was involved in.
I’m going to assume you’ve already identified your kahunas and dive right into my suggestions.
1. Buy their books
Influencers write books. Or maybe it’s the other way around. Authors become influencers. Buy their books and read them. Write reviews. Believe me, they’ll notice. Tell the author you dug the book and tell the world too. This is a solid strategy.
Example: In one of my first posts, I did this for Michael Stelzner’s “Launch.” I think I actually picked up this tip from Mike. (I’ve picked up a lot of tips from him.)
