As a fully integrated advertising agency, we’ll admit that, at Stream Companies, we’re huge advocates of the single agency approach. But we’re not the only ones that think so, according to an online study of 1,900 business leaders.
In fact, the 2012 study revealed that 71% of respondents were displeased with how agencies handled accountability, citing that “many clients have upwards of 20 agencies and marketing service firms,” according to Avi Dan, founder of Avidan Strategies, an agency search consulting firm, who posted the survey’s findings on Forbes.com…
