image credit: Shutterstock
When you’re spending a hefty chunk of your marketing budget on creating and distributing content, it’s only natural that you want to be sure you’re getting a return on the time and resources you put into it. Ever since the rise of data-driven marketing a few years ago, we’ve been scrambling to try and pin down how to track which pieces of content close the most sales, which influence the biggest deals and how to create more like them.
I’ve been in the marketing technology business since the beginning, and I’m here to tell you: Trying to pin an exact return on investment (ROI) on each particular piece of content is a waste of time. You should be tracking the overall value of your campaigns instead…
3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing
