[This is a guest article by Jen Havice]
How do you write more targeted messages that will persuade your prospects to buy into what you’re selling?
As a conversion copywriter, I get asked this question in one form or another all the time. Making more sales or getting more leads on their websites has everything to do with copy that not only connects with visitors, but connects immediately.
Why? Because you’ve only got seconds to grab your visitors’ attention before the dreaded bounce. In fact, the first 10 seconds are critical for your visitors’ decision to stay or leave. Which means, your words need to be doing some pretty heavy lifting.
Crafting key messages targeted and highly relevant to those people most likely to become your customers will improve your odds of not only keeping visitors on your site longer but improving conversions.
Let’s take a look at three ways to help you do just that.
