By the end of today, YouTube will close in on an unrivaled 7 billion daily video views. But Facebook video has proved itself a serious contender. In April 2015, the tech giant reported 4 billion daily video views, up from 1 billion in September 2014. As it stands, both Facebook and YouTube are both winning as choice video-sharing destinations; and for different reasons.
This reality is larger than viral cat videos. Blogs, websites, and social platforms are increasingly becoming spaces where video entertains, informs and even activates purchase intent. The rise of Facebook video spells opportunity…
