Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative.
They fluidly move between devices, channels, and screens and expect that their experience should be seamless, engaging, and fun. At every moment, any one person is taking in several bits of information and having to assess where they should pay attention. As a marketer, it becomes challenging to break through, make an impact, resonate, and inspire a customer to give you their attention.
Every year, Oracle-Responsys searches high and low to assemble the best of the best in digital marketing creative examples that stand out from the pack in our “Look Book.”
