What is persona segmentation, and why should you care? Columnist Jordan Elkind explains how it can be used to personalize email marketing.
“Batch and blast email marketing is dead.”
So say an increasing number of marketers (ourselves included). But if this is the case, teams need to have developed an alternative for the new, more personalized era of marketing.
Many of the teams that we work with have decided on persona segmentation as the strongest building block for their personalization efforts…
