You might think your social media marketing strategy is awesome, but here’s the harsh reality. Your customers probably think your presence is lame.
Sure, some of your website visitors will hit the like button at first. But give it a day or two, and they’ll move on (potentially to your customers).
That’s because companies are constantly competing for your audience’s attention. Eyeballs are a scarce resource, and if you’re not the most innovative, captivating, and intelligent that you can be, your brand will fall flat.
If you’re a marketer, you’ve probably heard plenty about what you should do. Post regularly. Share compelling content. Use memes. The list of best practices goes on.
Now, here’s the other side of the equation. Avoid these common social media marketing traps like the plague:
3 Social Media Marketing Strategy Traps to Avoid at All Costs