Even though it is August, it is good to know what trends have developed and are developing in 2015. And today, your online user experience (UX) is your brand.
When your customers experience your brand online, do they see you as efficient, helpful and smart? Or do they see you as cluttered, difficult to navigate and dated?
These questions are quite simple, yet incredibly important as time spent online increases, so do the UX sophistication and expectation levels of your customers. Gone are the days when the set-it-and-forget-it website would suffice. Creating and maintaining a compelling user experience that drives your company’s business goals is a continuous, active challenge.
The good news is that UX tech and design has not only kept pace with consumers’ expectations, the current crop of tools and techniques are forming the foundations for dramatically new opportunities to connect with customers and generate measurable positive results…