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Another year’s gone and here we are standing at the beginning of 365-days of opportunity that lie ahead of us. While 2015 was an exciting year for social media marketers, 2016 promises a host of changes and opportunities. All we need to do is leverage them to improve our social media marketing strategy. In fact, now is the perfect time to wipe the slate clean and get a leg up on your competition.

Here are three social media efforts you should consider utilizing in 2016 to better connect with your audiences and create a greater impact…

3 Social Media Marketing Options to Consider in 2016