Most organizations have just one person (in-house or outsourced) that manages their social media efforts. And that person would not only handle social media updates; there would probably be a bunch of other things on the side that they would also look after. Or there would be two people handling social media, because how much more can you spend on a medium whose results are hazy at best, right? Wrong.
My simple question here is, “If a discipline has ‘social’ in its name itself, how can it NOT be managed ‘socially’ or in other words, by a team?”
Social media deals with people, not just one person. Getting the inputs and perspectives of more than one individual helps your brand sound like a “person” – someone your target audience would like to be friends with, as opposed to a stodgy corporate stooge that one would run a mile from.
3 Scientifically Proven Reasons Why Collaboration Empowers Your Social Media Marketing
