Let’s pretend you just hired me as a copywriter. I only need two things to skyrocket your conversion rate.
- A thorough understanding of your product or service provides
- A thorough understanding of your target customer
Over the years, I’ve discovered that virtually every business successful enough to hire a legitimate copywriter has #1 down. They live, breathe, and sleep their business. They thoroughly understand everything their product or service can do and offer.
And really, that’s no surprise. If you don’t understand your own product, you’re gonna have a bad time…
