Launching a content marketing program is overwhelming – there’s no way around it.
Companies that are new to content marketing or program building may try to get a grasp on the requirements by asking questions like:
- Should I commission new content?
- How many white papers will be needed?
- Is there an ideal content format?
Although my answers “Maybe,” “Depends” and “Yes” would be accurate, they’re about as insightful as asking a Magic 8 Ball for help designing a content strategy.
There isn’t a formula to get these answers; the answers will come during the planning and execution of your content marketing program…
3 Questions for Building Your Brand’s Content Marketing Program
