3 Questions for Building Your Brand’s Content Marketing Program

Final Magic 8 Ball for Content MarketingLaunching a content marketing program is overwhelming – there’s no way around it.

Companies that are new to content marketing or program building may try to get a grasp on the requirements by asking questions like:

  • Should I commission new content?
  • How many white papers will be needed?
  • Is there an ideal content format?

Although my answers “Maybe,” “Depends” and “Yes” would be accurate, they’re about as insightful as asking a Magic 8 Ball for help designing a content strategy.

There isn’t a formula to get these answers; the answers will come during the planning and execution of your content marketing program…

3 Questions for Building Your Brand’s Content Marketing Program

CopyRanger

Rick Duris is CopyRanger.

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