You’re keeping your blog filled with content. You’re sharing it across multiple social media channels. When you check your analytics, however, it’s like looking at binary code (that’s all 1′s and 0′s in case you missed it). At this point you’re asking friends and family to like and share as much as possible to drum up interest. Why isn’t anyone reading your stuff? Maybe because your headlines stink.
According to Copyblogger, only 8 out of 10 people who see your headline actually read it, and only 2 of the ten will actually read past the headline. That’s depressing, but it’s also a roadmap for success. The more you know about what works and what doesn’t, the better you can adapt to overcome. If you can get your readership over 20% of the eyeballs your posts are reaching, you have accomplished something. Here are three ways that you can improve your headlines to get them shared.