There is no doubt about it, split testing paid traffic can be confusing. Even if you know what numbers to review, it’s hard to know what they mean or how they can guide your strategy.
If that’s you, I’m going to clear that up for you in this article. I’ll show you how to use this data to get better results from your paid traffic without paying too much.
We’re going to cover 3 important metrics that you need to split test. All 3 are critical to getting paid traffic right:
- CTR (clickthrough rate)
- CPC (cost per click)
- EPC (earnings per click)
Once you know how these metrics affect your campaigns and how to change them for the better, it won’t be long before you’re getting great results…
