It’s becoming more and more apparent to B2B marketers that people like to buy from people, even in B2B marketing. In fact, for the fourth year in a row, B2B Marketers have rated in-person events as the most effective lead generation tactic in their marketing utility belt.
But when the majority of marketing budgets are already allocated and stretched on events, and more and more businesses ‘wanting in’ on the activity – how do you ensure your maximizing your lead generation opportunities from this expensive but effective channel?
Here are some practical tips on how to get the best lead generation results from your event marketing with integrated digital, content and streaming activity…
3 Lead Generating Tips to Turbo-Charge your B2B Event Marketing
