You may be producing regular content as a way to drive traffic to your blog, but are you testing that content just like you would test any other landing page?
Content marketing—or using your blog as a tool for traffic growth—is a great way to encourage readers to visit your site, share your content with others, and hopefully become a verified lead that you can follow up with.
But this doesn’t happen automatically.
You need to make sure that your content creation process has a suitable content optimization layer. Just like the rest of your site and business
