Content marketing is in a good place at present. Reports from the Content Marketing Institute indicate that83 percent of B2B marketers have a content marketing strategy while 77 percent of B2C marketers have one in place. However, the key is to get your strategy “right”, as content marketing is a precious tactic and taking a wrong step will cost you more than you can imagine in the long run.
Often marketers fail to realize that they are making some worst content marketing mistakes until it’s too late. Many of them fail to have a proper content marketing strategy in the first place and even those who have, not all are documenting it. For example, only 35 percent of B2B marketers have documented their strategy, which is, on the contrary indispensable to be more effective at content marketing efforts…
3 Content Marketing Mistakes You’re Probably Making but Shouldn’t
