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Is your content marketing falling flat? The reason may be, well, your content itself. To be effective, content marketing depends on more than just a snappy “click-bait” headline. It depends on your story.
Related: 3 Often-Ignored Aspects of Content Marketing
And the stakes here are getting bigger: As more businesses have turned to content marketing, the field has gotten crowded. For next year, 2016, 77 percent of B2C marketers and 76 percent of B2B marketers expect to produce more content than they have in 2015, according to Content Marketing Institute’s 2016 Content Marketing Benchmarks, Budgets, and Trends report…
3 Classic Journalism Techniques That Will Improve Your Content Marketing
