In only four years, Instagram has blossomed into a prodigious social media channel with over 200 million active monthly users that post an average of 60 million photos a day.
But as with any social network, digital marketers want to deliver tangible business value to brands in order to prove the network’s impact on the bottom line.
Here are three types of true business value brands can get out of Instagram with visual content:
1. Product sales
Instagram is an ideal platform to encourage product sales because it’s visual; it gives brands the ultimate opportunity to show off products and drive purchase decision. After all, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster than text. Instagram’s visual appeal is a very effective way to showcase products and influence purchasing decisions.
Use Instagram to drive product sales by giving your followers the first peek at a new line or product and provide an easy-to-type link allowing them to be the first to buy. Share photos with discount codes that are good for a small window of time to encourage purchases, too. Track code usage in order to understand conversion rate and sales.
When conducting campaigns, utilize UGC to drive product suggestions for purchasing. Consumers are more likely to purchase based on a friend’s recommendation, and what better recommendation than their friend’s Instagram photo showcasing products they too can purchase?
3 Big Benefits Brands Can Get From Visual Content on Instagram
