What do Game of Thrones and the vast majority of landing pages have in common?
Without seeing a “Previously on Game of Thrones” recap (complete with beheadings, baby-stealing white-bearded giant folk, fashionable incest, and the word Stark), you’d have absolutely no clue what’s going on.
Similarly, if someone lands on a page and the scannable headlines, imagery and subheads don’t communicate effectively – in a succinct and clear manner – you’ll be left wondering why you clicked on the link that brought you there, and again, you’ll have absolutely no clue what’s going on.
That’s a problem.
We should NOT be designing experiences that confuse potential customers. And yet, virtually everyone does.
What’s the solution?
Clarity.
29 Landing Page Reviews That Show Why Clarity is the Key to Conversion
