It’s no secret video is becoming a bigger and bigger part of companies’ inbound marketing strategies. This year alone, we’ve seen Twitter launch video autoplay in our feeds, Facebook give advertisers the option to buy video ads, and the rise of live streaming video via Periscope and Meerkat.
Nowadays, the play button is becoming “the most compelling call-to-action on the web,” to borrow the words from business leader Andrew Angus. In fact, research has found that using the word “video” in an email subject line boosts open rates by a whopping 19%…
