Live chat has been around for more than a decade, but only recently have companies discovered its profound effect on website conversion rates. A recenteMarketer paper cited live chat as being directly related to 38% of online purchases. And, 62% of consumers who have used live chat said they would be more likely to purchase again from the merchant who provided the service.
Why does live chat make such a huge difference in conversion rates? It has been suggested that live chat is the only way to provide real human interactionduring an online purchase. In other words, customers need questions answered and a sense of reassurance that can be provided only through live chat.
25 Customer Chat Tips to Reassure and Nurture Your Online Customers
