Your customers want to see what you’ve got. Not just what you sell, but who you are, how you think, what advice you have to lend. In other words, they want video. If you’re a small business marketer, you might think video is out of bounds. It’s not. Video is perfectly doable for any size business in any field. And its advantages are huge.
- Videos appeal to people with short attention spans (everybody).
- Videos are a fun, easy medium to consume.
- Our brains are wired to respond to the human face, voice, and eye contact.
- Video can keep you captivated. People skim long written works, but tend to stay focused on what they see on-screen.
- Videos have proven to increase trust. A brand can come off as more human and sincere.
- Video on your website and blog looks professional (or it least it can)….
