How to use historic data to predict marketing campaign outcomes
One of the best ways to determine what will happen in the future is to look at the past. In today’s big data-driven world, we have the ability to access…
One of the best ways to determine what will happen in the future is to look at the past. In today’s big data-driven world, we have the ability to access…
Something big is happening in the world of sports marketing. Lines are being crossed, roles are being redefined, and digital is challenging the status quo. Those who want to understand…
I’m excited to share the release of a new book that I’ve co-authored with the uber talentedRobert Rose – Experiences: The 7th Era of Marketing. As anyone who’s written a…
One of my favorite memories at HubSpot was watching our email marketer’s eyes go wide the first time she used our new email dashboard. Her reaction was was unrelenting, overflowing, and wholly…
Marketing automation is hardly new. But the increase in touchpoints and data sources is creating more opportunities than marketers can even identify, let alone implement on an individual basis. In…
Almost everyone and their dog has a blog these days. But is your blog actually getting traffic? Are you spending quality time creating valuable posts only to realize that barely…
‘Boring’ products and services help make the world go around; but, unlike things people are clamouring to buy, they’re not so easy to market on social media. After all, how…
Curious about how other small businesses are using social media to get more sales? Wondering which platforms work best for small businesses? Social Media Examiner’s seventh annual Social Media Marketing…
You want to take your content marketing career to the next level? Get in line. With the boom in content marketing, the competition in the job market is heating up.…
Winter is coming. Or, at least, Game of Thrones is about to come to an end for another season – another year – and we’ll be left out in the…
Brian Honigman is a marketing consultant, speaker and freelance writer. For more insights on how to be a better marketer, sign up for Brian Honigman’s weekly newsletter. This post originally appeared on the…
Social media marketing is such an established and proven part of the marketing landscape it can feel foolproof. But there are plenty of mistakes to be made, and even things…