Is Automating Your Marketing Saving You Time, or Losing You Customers?
The modern marketer – or business owner, for that matter – has to wear multiple hats at any given time. There’s a lot of work involved and automation is absolutely…
The modern marketer – or business owner, for that matter – has to wear multiple hats at any given time. There’s a lot of work involved and automation is absolutely…
Are you wondering how your competitors are using social media? Have you explored what works for other businesses? If you analyze the social media efforts of other businesses you’ll find…
Blog content is typically organized by publication date, categories and tags. The meaning of publication date is self-evident. Categories and tags, not so much. This post defines blog categories and tags. It…
Regardless of your musical preferences (or biases), you have to give credit to the wordsmiths dominating the hip-hop industry. While some may pay more attention to high-end models and bottles…
If you could test your way to a better conversion rate, you’d be a hero. The challenge is, there’s no single way to improve conversion. Each industry, each business, each…
So you’re either looking for an agency to handle your web marketing or you’re already working with a team. Question: How do you know they know what they are doing? Sure,…
IMAGE: MASHABLE COMPOSITE IMAGE ZOO/CORBIS Relevance. In digital marketing, it's what brands covet and what publishers strive to provide. Relevance is the driving force behind behavioral marketing, contextual advertising, native…
Reputation has always been important, but perhaps never more so than in the digital age. Now, we have access within one click to more options than ever more–and more information…
Growth hacking is the biggest “easier said than done” of all time. Just because something is a “hack” doesn’t make it any easier, simpler, or worry-free. Still, there’s something to…
For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just…
Congratulations, you’ve started a blog for your business. Content Marketing is one of the key ways to drive online leads to your business, so you’re off to a good start.…
As illustrated in last week’s post, being data focused can help support your intuition as a marketer and ensure your efforts are reaping results for your business. The same logic applies…