Video marketing is bigger than ever in 2015. If you’re not employing video content to the benefit of your business, you need to seriously consider doing it.
Video content has a proven reputation of a great attention keeper and engagement booster. Through increased levels of engagement, video keeps people on the website and social media pages longer. It also presents information in a visual way, aiding in information retention and brand interest.
The modern world moves at increased speeds and is shaped by the most media-saturated environment in human kind history having a negative effect on our shortening attention span.
In fact, the National Center for Biotechnology Information reports that the average attention span in 2013 was 8 seconds. An 8-second video is usually more informative than a 8-second read, so if you want your customers to discover something important, a video may be a way to go…
