Everything that can be said has been said before. Now, we need to find new ways of saying it.
And that’s exactly what this post aims to help you with. I’m not going to tell you to dig up some awesome story or fact that hasn’t been shared. In fact, I suggest the opposite.
Embrace the fact that you’re writing things other people are sharing. Just make it sound cooler. Write it better. Put a spin on it. Strike a chord. Produce some new research.
When it comes down to it you have two choices: Talk about a new trends, data, or publications; or write what others are writing just try to say it better.
For the best content, I recommend aiming to do both.
So, let’s dive into exactly why people share content and how you can use “sharing psychology” to create more shareable content for your brand.
Understand the Psychology of Sharing
The first step to getting people share our content is to analyze human behavior. What drives people to do things? What drives people to share content?
The most fundamental component to keep in mind is when people share content, they are getting some sort of reward for it.
