SEO is an evolving science. While some of the core principles will presumably stick around forever, the nuanced aspects of it are subject to continuous change. And as a result, many of the “proven” tactics people have used in the past — keyword stuffing, link schemes, etc. — are now stuff of legend.
Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in, day-out, keeping up with the latest changes in the world of SEO can be a struggle.
But in the end, adjusting your strategy based on search ranking algorithm updates or changes in the way search results are displayed visually can benefit your business. ..
