SEO has advanced light years in just a few years.
With all the complexity and progress, it can be easy to forget some of the fundamentals. Sometimes, I find myself thinking about an advanced content marketing technique, then stop myself, realizing that I’ve just leapfrogged over several crucial building blocks of SEO strategy.
If we’re too quick to rush off to play with the shiny objects of SEO, we risk our entire SEO strategy. Sometimes, the best SEO strategy is a simple one, built on reliable SEO practices that have always worked and will continue to work…
