On the surface, social media marketing seems like a fairly simple concept. Just create your accounts on Facebook, Twitter and Google+, then post some links and you’re done right? Not necessarily.
Setting up profiles and tweeting links is easy. Building your brand to the point where you have significant reach and influence in your industry is an entirely different story. Brands like Etsy on Facebook, L.L. Bean on Pinterest or Starbucks on Twitter all have a dominating presence on social media. But how did they get to that point? And more importantly, what can your company do to achieve similar results? Follow these 15 tips to build your social media presence…
