15 Tips For Successful Influencer Marketing Campaigns

Digital marketing experts share how to get the most out of an influencer marketing campaign.

Influencers offer several distinct advantages to brands. Influencers enable brands to potentially speak to consumers more authentically. They also open opportunities for brands to connect with consumers in ways they are more open to than traditional marketing tactics. And this, in turn, allows brands to reclaim some of the power they lost in swaying consumer purchasing decisions with the rise of social.

As influencer marketing has evolved from simply finding the influencer with the widest reach to identifying the one specific influencer within a sea of influencers that is the exact right fit, how is a brand to know which influencer is right? And what comes next?

Here are 15 tips from digital marketing experts on how to get the most out of aninfluencer marketing campaign.

1. Think About The Audience Your Brand Is Trying To Reach

Eric Brown, vice president of communications at social network engagement company Lithium Technologies, which acquired online expertise management firm Klout last year, calls it “old hat marketing,” but said brands have to first think about their target and how they are going to engage it.

Katie Paterson, digital marketing director of influencer marketing platform Traackr, agrees it helps to first understand who is buying a brand’s products.

“The more you understand the buyer, the more you are able to dissect who is influencing them,” Paterson said.

15 Tips For Successful Influencer Marketing Campaigns

CopyRanger

Rick Duris is CopyRanger.

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