In the last few years, there’s been a real shift in design trends that focuses on gorgeously designed landing pages. Whether it’s for an iPhone app, a web app, a service or a physical product, the bar for landing page design has been raised year on year.
I think a big part of this is down to startups. In the world of startups, you only get one chance to make a first impression, so presenting your product well is crucial. Larger brands have taken note and have had to step up their game in order to compete too, and the result is a series of marketing pages that do a great job of showcasing a product, introducing its features and benefits, and drumming up excitement and anticipation.
I’ve brought together a collection of some of my favourite marketing page designs — ones that I think reflect a serious amount of thought and effort — that you can hopefully draw some inspiration from too.
