Social media has been the plaything for Business to Consumer (B2C) Marketers and they have always seemed to have grabbed the headlines because their products are funkier and sexier than a B2B service or product. In fact B2B social media marketing has been put in the ‘boring’ category for too long.
I have noticed latelythough that the B2B social media marketers seem to be coming out of the closet, only this morning a friend of mine and fellow blogger Mark Schaefer sent me a link to a post at his blog called ‘Business Grow.com‘ where he provides a fascinating case study about a company ShipServ who is a leading e-marketplace in the maritime industry providing a portfolio of software, services and hosted applications designed to enable efficient global shipping. This type of industry you would think is not appropriate for social media marketing but for some impressive stats pop over to Marks blog to read the story.
Also just last week this very cool YouTube Video was kindly sent to me byErnest Agency and I think they had a secret evil plan that if I liked it enough I would spread the word .. and you know what?.. it succeeded…it is very good, in fact it is even excellent and well worth taking 3 minutes and 48 seconds to view. I have also put some of the statistics into a text format for those of you who prefer to read than watch.
15 Essential Social Media Facts and Figures For B2B Marketing
