According to retargeting platform AdRoll, only 2% of shoppers typically convert on their first visit to an online store. That’s a lot of people slipping through the cracks. What’s a marketer to do?
Enter retargeting. Retargeting allows you to zero in on those 98% of visitors, giving them a second (and in some cases third, fourth, and fifth) chance to convert. Here’s how retargeting works: It allows you to show targeted ads to potential customers via search, social media, and other websites. They see them, click back to your website, and then (hopefully) convert. Retargeting helps you stay connected and engaged with your audience, and increase brand recall and conversions — feeding all stages of your marketing funnel.
With so much opportunity with retargeting, it’s hard to decide on which types of campaigns to run. To help, we’ve put together a list of things you should try to maximise the effectiveness of your retargeting strategies. Check them out below.