Wouldn’t it be great if your website came up at the top of people’s search results no matter what they were searching for? Of course it would, but that’s not ever going to happen. If you listen to some of the SEO companies out there, however, you might think it could. They’ll promise you guaranteed results in climbing the search rankings, a claim that the folks at Google surely chuckle about every time they hear it.
A client of mine recently received an email with these kinds of claims and promises from an overseas SEO outfit, so I thought I would try to explain to the uninitiated a little bit about SEO. It’s not some unknown mystery of the universe…
