Optimizing your content for organic search is the best way to strengthen your presence on search engines and generate high quality traffic to your website. But that doesn’t meanpay-per-click (PPC) doesn’t have a place in an inbound marketing strategy.
PPC can be a great complement to your organic search optimization efforts to help you maximize reach. While your current customers might search for your business by name (i.e. “lindsay’s bakery”), your prospective customers are probably searching for things by topic or location (i.e. “bakery boston”). How do you get those prospective customers to find and visit your website?