“If you ain’t first you’re last” said Ricky Bobby.
What’s true for race car drivers with NASCAR is true for businesses online with search engines.
Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.
What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby?…