Including some that could intrigue at the NewFronts
Snapchat video will be a hot topic at the Digital Content NewFronts.
To help kick off the Digital Content NewFronts, which began today, this edition of the 12 most intriguing numbers from digital marketing over the last week is dominated by interactive video. The numbers include surprising revelations about long-form mobile spots, vertical video and local businesses buying Twitter ads.
1. An analysis by FreeWheel of Q1 2015 data, provided exclusively to Adweek, shows completion rates of mobile video ads are impressive across the board. But here’s a whopper: Long-form clips, exceeding 20 minutes, get the best completion rate at 92 percent…
12 Digital Marketing Stats You Should Know From the Last Week
