We all know the drill. To be competitive these days, brands need to engage with customers regularly. Technology and social platforms have made it easy to do so, and there seems to be no shortage of opportunities for engagement.
The problem is that too many brands are getting it wrong.
To tackle the goal of engagement, many entrepreneurs end up pursing digital strategies that engage by leading conversations, creating tones and setting customer expectations. Instead, digital engagement strategies these days should be doing the opposite, providing the opportunity for customers to lead the way…
Create a Better Digital Marketing Strategy With These 4 Tips
