Over the past several years, LinkedIn quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content — particularly branded content.
LinkedIn’s evolution began in May 2012 with the acquisition of SlideShare, and it continued withthe purchase of news reader app Pulse. Later that year, the social network got into the original content game with the launch of the LinkedIn Influencer Program, which features posts from the likes of Richard Branson and Suze Orman. And by February 2014, they opened up their publishing platform to all members…
