What’s new this year in the social media software industry? Not much, at least from our latest findings in an analysis of social media marketing tools.
Products and company taglines commonly used the terms analysis, monitoring, brand, and engagement. However, television and radio were missing from complete “path of news tracking” across both ads and editorial, with a greater focus on social networks, online sites (blogs, forums, etc.). With product development focused mostly on more Analytics – charts, graphs and visualizations, brands need to wonder, what content sets matter most?
It’s a crowded industry, so we compiled a list of 115 social media marketing platforms to help you find the one that works best for your brand, especially if you’re being mentioned on television…
