One of the crucial components of any mobile app strategy is to put together a comprehensive and sound marketing plan that taps into the many avenues for building awareness, driving downloads and encouraging sharing. This begs the question: where should I promote my app?
The answer depends on what your goals are and what resources you have available, but the good news is that digital marketing is closer than ever before to being a science, which means that putting a plan together is more methodology than guesswork. This article provides a list of several main marketing channels available to you as an app marketer for both the Apple App Store and Google Play Store, which can help you determine which marketing channels are best to invest your resources in and accomplish your goals, with the added benefit of analyzing each channel by 3 dimensions:
