To people of my age, the idea of someone being famous for having a YouTube channel is faintly ridiculous.
And the fact that some of them have gained millions of fans and earned millions of dollars just by posting videos of themselves playing computer games… well, it makes me very sad.
But though I can’t personally fathom the attraction of these YouTube celebs, that doesn’t mean I underestimate their enormous appeal to younger demographics.
And neither do brand marketers, who have been eager to team up with YouTube stars to gain access to their audiences.
Here’s a roundup of 11 marketing campaigns involving YouTube stars, some of which have worked and one that landed the brands in trouble with the Advertising Standards Authority…
